How Do Search Engines “Eyes” Look At Your Business Website?

Posted: October 5, 2009 in Uncategorized

It’s like the search engine has eyes. It needs to read your site to figure out what the site is about. If it can’t read it correctly there will be errors and your site will land in outer space There are over 30 variables that the search engines look at when trying to figure out what your site is all about.

Today I am going to talk about the hierarchy of text relevance.  This is the way in which the search engines look for those keywords in a site.

1. Domain – The search engine looks for keywords within your URL address:  In this URL the search engine would be able to pick out the the keywords floor, flooring, hardwood floor etc.

2. Title Tags: These are often overlooked. Secret: Most webdevelopers screw this one up. You title tags are very important and they need to have keywords in them that are related to the text on your webpage.

3. Text: The text on your webpage. Every webpage on your site should have at least 300 to 800 words of text. It is important to have empirical keyword text throughout the page.

If the search engine cannot read what you are about, you will be buried in the search results and get little rankings and hardly no visibility.

To learn more take our live web course on Website Marketing Mastery. It is well worth your time.

Enjoy the Ride

Sid Smith


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